Blog

National Disability Employment Awareness Month

October is National Disability Employment Awareness month. While the month may be drawing to a close, the benefits an inclusive workplace has in creating a prosperous Canada are present at all times of the year. Having an accessible website is just one way you can help ensure that people with disabilities have access to jobs,

#3 – The Need For Online Accessibility

Since its invention, the Internet has quickly grown from being a cutting edge tool for research and education to one of shared knowledge amongst the masses. In today’s fast paced interconnected world, it has become a vital part of everyday life, becoming even more so as technology advances. As the Internet has evolved from a

Accessible work space

#2 – Accessibility Strategy and Assistive Technologies

The World Wide Web has become a universal part of everyday life. Whether at work, school, or home, many tasks are now difficult to complete without access to the internet. Registering for university, applying for a job, filing tax returns, or booking travel are just a few examples of tasks we complete using the Internet.

A handicapped sign and icon marking an accessible route

#1 – What is Online Accessibility?

You’ve probably heard the term “accessibility” at some point. But what does it actually mean? Accessibility brings to mind different things for different people. Some picture a building with a wheelchair ramp, button-controlled doors, and elevators. Some think of Braille menus at restaurants and signs with tactile print on them in hotels. Others think of

Graphic Designer working on a laptop

Creative Design & Website Accessibility

As an Accessibility Specialist, I often hear comments from graphic and web designers that the new Ontario legislated digital accessibility guidelines limit and restrict their creativity. Many graphic designers appear to feel frustrated, angry and unaccepting of the AODA and WCAG 2.0 Level A & AA guidelines. In Ontario we’re entering a new online landscape

Going Above & Beyond – Providing Value Added Services to Your Customers

Want to give your customers a little something extra to ensure their experience with you is memorable? Build loyalty by improving your customer’s shopping and buying experience. Introduce small Value-added services into your regular operations to ensure you stand out from the crowd and are far superior to big box stores! Why Go Above &

Connecting the words – Content Marketing & Keyword Optimization

An Infographic for all us visual learners. Content Marketing is gaining in popularity and those that once said, “I don’t have time”, are now weighing the time commitment against the benefits.  All for good reason, Content Marketing works, but you need to start with an organized foundation.  This brings us back to the overly discussed

Facebook for Business

In this presentation we discuss using Facebook to Gain Attention, Improve Customer Service, Increase Sales and Create Customer Loyalty. Using Facebook to: Gain Attention Don’t be self serving! Engage your audience Polls Contests Simple questions Use graphics Support local businesses, charities & events Relevant, timely or humorous posts Facebook Advertising Examples: Using Facebook to: Improve