/challenge
Brightening Homes and Boosting Visibility with a Tailored Digital Strategy
Vibe Illuminations was a startup organization that required an initial marketing strategy along with a full service agency able to execute the initiatives. As a new brand name, the company wanted to target homeowners in south western Ontario, with a mid-to-high household income.
/solution
Industry keywords were determined, a strong, SEO optimized foundational website was developed complete with a robust content management plan, paid SEM and SMM campaigns were created, and monthly social media calendars were initiated along with Analytics reports to analyze the monthly metrics.
Results
Within the first 9 months:
- website traffic increased by 421%
- Organic search traffic increased by 2574%
- Direct traffic increased by 389%
- Social traffic increased by 167%
- Paid Search traffic increased by 463%.
The paid campaigns have seen an increase in leads each year since launch.
